Asia Fashion Exchange Launch

Are you a budding fashion designer? Envisioned your own creation to be modeled on international runway? Then read on! :)


Last week I learned more about the ASIA FASHION EXCHANGE (AFX) as I got invited to the media launch at Makati Shangri-la. AFX, established in 2010, together with Singapore Tourism Board, aims to create a holistic and sustainable platform for the fashion industry. It comprises of 4 pillars (Audi Fashion Festival, Blueprint, Asia Fashion Summit, and Star Creation) which targets amateur to established designers to industry professionals.

One of the highlights of AFX is Blueprint. It’s a one of a kind tradeshow in Asia as it specializes in launching pre-spring collections and curating fresh and forward menswear, womenswear and accessories from Asia’s best emerging and established talents as well as leading international brands. Going on its 4th year next year, it anticipates even greater participation of designers and buyers from countries like Singapore, Thailand, Indonesia, Philippines, China, Korea, India, Japan, Australia, United Kingdom and America. 

There’s also the Audi Fashion Festival to look forward to for the established designers and next generation talent. It’s a showcase of world-class collections by international and Asian designers participated in international design houses such as Zac Posen, Mugler and Swarovski. For the fashion industry professionals, there’s the Asia Fashion Summit. It’s a premier business conference that generates thought leadership content and insights on fashion topics attended by over 500 fashion practitioners and professionals from 16 countries. 


And lastly, the Audi Star Creation which is a regional fashion design competition to spot the brightest young talents across Asia. Next year marks its 4th year, and is further cementing itself as an Asia-wide fashion design competition that promotes and develops emerging Asian fashion talent.


Last year was a remarkable one for us Filipinos because among six entries that came from the Philippines, Mike Yapching, a Cebu-based designer made it all the way to the finals. His collection was called “Spiral in Motion.” Ms. Sherina Chan, Singapore Tourism Board Area Director for Philippines and Brunei, shared that if a Filipino designer can do it, then this illustrates the amount of talented designers we  have here in the Philippines. Filipino designers should be willing to take the chance and jump into opportunities like this. 


Now if only I’m qualified I’d really jump into this competition and join. But sadly, I’m not a fashion designer, nor can I sketch a pretty ensemble. HAHA! But if you have what it takes and you’re interested, the theme for next year is InspirASIAN. Your collection should reflect and/or be inspired by elements unique to Asia or Asian culture. Grand prize includes a S$10,000 cash prize and a year-long internship with leading fashion retailer FJ Benjamin. They’re now accepting entries (up to January 31, 2013 only), so hurry and get your application forms at now! I hope a Filipino young talent will emerge as a winner for next year! Good luck! :)

Here are more snap photos from the event… 

I’m squeezed between Mr. David Wang (Audi Star Creation judge and Vice President of Textile and Fashion Federation Singapore), Ms. Sherina Chan, Mike Yapching and Tracy Phillips. I’m holding the GC I won from their raffle draw! Thanks Jirbie of Couchwasabi (my date for the day) for taking this photo! 

S$100 worth of gift vouchers at TakashimayaSingapore’s favorite one-stop shopping mall. I wish I could visit Singapore again next year! SHOPPING SPREEEEE! 

With Daryl Chang, Fashion Editor of Preview magazine. She also won from the raffle, her prize was a ticket to the AFX 2013. 

Me and Jirbie by the buffet area. Credits again to Jirbie for this photo! The food was delicious *cheat day* HAHA! :) 

To know more about Asia Fashion Exchange and its four pillar events: Audi Star Creation, Audi Fashion Festival, Blueprint and Asia Fashion Summit, visit

For more details on the Audi Star Creation application process, visit and for information about Blueprint, log on to

Special thanks to Trina of Ogilvy for the invitation.

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